Impressions

The number of times your effects have been displayed on screen, except in the camera. Impressions are counted in stories and posts on Instagram and Facebook.

Opens

The number of times people have opened your effect in the Instagram or Facebook cameras.

Captures

The number of times someone took a photo or video that featured your effects in the Instagram or Facebook cameras. Captures don't include live videos.

Saves

The number of times people took a photo or video while using your effect and saved it to their device.

Shares

The number of times someone took a photo or video featuring one of your effects and shared it. Shares are counted on Instagram in stories, posts and messages, and on Facebook in stories and posts.